Wrap design may seem like a free and artistic aspect of vehicle wrapping that doesn’t have rules or requirements. However, good vehicle graphics are based on a set of principles that you need to follow to maximize the impressions of your advertisement.
Following these principles, a good design should be aesthetic, honest, understandable, innovative, thorough, and use as little design as possible to keep the clutter down. By keeping these principles in mind, you can ensure that your vehicle wrap design is eye-catching and memorable.
However, one principle that most businesses struggle to put into practice is using as little design as possible. In the current age of the internet and social media, doing the most is encouraged to attract as many prospects as possible. Unfortunately, this strategy doesn’t work in car wrap advertising for many reasons.
Firstly, your vehicle will be in motion often, so you want to keep your messaging short and use fewer images to ensure that passersby can see them clearly even from a distance. Including too much text only makes it difficult for people to read and understand your message.
Secondly, when your vehicle wrap design is too busy, your target audience won’t know what to concentrate on or what’s important. This means you can’t capture their attention and persuade them to take action.
Lastly, it’s easy to lose sight of your brand’s identity with a complex and cluttered vehicle wrap design. From including too many colors to using loud and overlapping patterns, your brand’s logo or company’s signature color might get lost in the mix. It’s most important to tell everyone ‘who you are’ and ‘what you do’ by keeping your design to the most critical details such as your brand name, logo, tag line, contact information, and locations served.
To ensure your viewers can recognize your business easily in public, use images, color schemes, and patterns that are in line with your brand’s image.
If you’re looking for a professional car wrap installer in the Dallas and Austin area, give us a call and let’s figure out what will work best for you.
